About Us

Who are we

We are a pioneering media-technology company that leverages the latest technological tools, consumer data and human creativity to design impact-focused O2O marketing strategies tailored specifically to Chinese consumers and travellers.

Our Value Proposition

Listen, Solve Problems & Think Creatively

We listen to our clients. We solve problems together. We are not afraid of testing creative solutions

Technology, Data & Connectivity

We take advantage of the latest technological tools and data available to design optimal strategies. We bring both digital and human network connectivity to our clients

Results & Impact Focused

We focus on delivering impact to both our clients (the brands) and their clients (the Chinese travellers)

Our Global Footprint

Our Team
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Our Milestones

201620172018202020192023Alipay & WeChat PaySingapore, Thailand & South KoreaLaunch of Chinese Digital Marketing business segment.First Partnership in Singapore with MeituanDianping.Development of Chinese Tourists Sentiment Analytics TechnologyDevelopment of China in-bound ecommerce business segmentOpened Shanghai & Nanjing OfficeOpened London OfficeMaldives JV OfficeHong Kong OfficeDubai OfficeCanada Rep Office
2016Alipay & WeChat PaySingapore, Thailand & South Korea2017Launch of Chinese Digital Marketing business segment.First Partnership in Singapore with MeituanDianping.Opened Shanghai & Nanjing OfficeOpened London Office2018Dubai OfficeCanada Rep Office2019Development of Chinese Tourists Sentiment Analytics Technology2020Maldives JV OfficeDevelopment of China in-bound ecommerce business segment2023Hong Kong Office

Our Core Team

Adrian Lee
Serial entrepreneur in the marketing space since 2003, specializing in Web 2 programming and design for digital transformation.
In 2006, he ventured into China to service Chinese tech startups by providing western digital marketing, advertising and experiential events management in SE Asia and Europe. Some of these clients are now the largest Chinese tech giants of today
In 2016, identifying a global lack of expertise and knowledge of the digital Chinese economy, Adrian embarked on helping international brands and businesses market and sell digitally to the Chinese market, birthing the early foundations of aDDa today. Some of Adrian’s key client experiences include GIC of Singapore, Burberry, Marina Bay Sands, King Power, Silversea Cruises
Adrian Lee
Co-Founder
David Wang
20 years Goldman Sachs & J.P. Morgan Commodities Sales/Trading & Ultra-high Net-worth Wealth Management
20+ years of senior corporate strategy & risk advisory, covering large clients across the Asia Pacific region.
Previously Co-head of China Commodities Sales and Senior Banker for Chinese Ultra-high net-worth individuals & family offices`` Current areas of interest includes Consumer Neuro & Behavioral Economics, Energy-transition & Decarbonization. Advisor to a handful of start-ups and family offices
David Wang
Co-Founder
John_Ong
25 years of experience in financial planning & analysis, accounting & controllership, tax strategy and M&A across private equity, banking, fund management, hospitality and technology platforms. Previously with Grab, Deloitte Consulting & Citibank. Consulting clients include various Singapore government ministries, agencies and statutory boards ranging from finance, accounting and policies.
John Ong
CFO
Toshio Masui
CEO Orange Grove Capital
30 years real estate M&A, investments and management for luxury hotels, commercial, residential and distressed real estate 14 years Principal at Colony Capital Inc
Toshio Masui
Senior Advisor
Daniel Tang
Computer Scientist with 20 years experience in enterprise digital transformation strategy. Key clients include Changi Airport Group, Singapore Post, & McDonalds
Daniel Tang
Chief Technology Officer
Evelyn Zhang
15 years in Chinese Marketing, Social commerce & digital media. Manage partners e.g., Tencent, Meituan, XiaoHongShu and other agencies
Evelyn Zhang
Head of China Partnership
Herman Yip
20 years in marketing & advertising focused on China/Hong Kong and Macau. Previously with iClick, Baidu, Twitter
Herman Yip
Head of Hong Kong & Macau
Darren Dai Tao
Supply chain technology background managing a tech incubator seeded by the Nanjing Government. Currently Responsible for our tech, research and operation teams in China.
Darren Dai Tao
Head of China
Rhizwan Khan
Started his career with Google to now with more than a decade of experience in social media technology sales and management in EMEA
Rhizwan Khan
Head of United Kingdom