What We Do

By utilizing data-driven insights, we craft bespoke strategies that optimize reach and engagement. Our expertise lies in the ability to blend latest media technologies with
on-the-ground human experiences to navigate the unique characteristics of the Chinese market. We ensure our global brands achieve their marketing objectives and maximize the impact from brand building to generating sales.

China Digital Marketing & Advertising

“China is big and diverse”

We focus on addressing the pain points associated with the Chinese market by using technology, data and connectivity. We design O2O solutions for your brands from audience profiling, “portfolio approach” to connecting your brand, drive attention and intent for conversion, track for impact and ROI. Over time, we help lower the cost of customer acquisition and retention for future sales.

  • Bespoke Full-stack O2O Strategies
  • MeituanDianping - Listing, Advertising, Engagement
  • Xiaohongshu - Branding & Marketing, Influencer strategies
  • Wechat - Technology framework, Community management
  • Programmatic Chinese Ad-buying Strategies
  • Data-driven Chinese Social Media Influencer Strategies

Greater China Sales Network Optimisation

“Chinese online and offline sales network is a maze”

We help our clients set up foundational assets in the Chinese digital ecosystem to enable sales. We bring to our clients a wide network of marketplaces, platforms, live-streaming & KOL/KOC sales partners and coupon/community sales channels. We design ”frictionless sales” interface to help conversion. Mostly importantly, we help build the most ”returns effective” marketing & sales strategy.

  • T-mall – An essential foundational asset to divert conversion
  • MeituanDianping - Ratings & Coupon-sales strategy
  • Douying / TikTok Shop
  • Living Streaming Sales partnerships
  • Social Media Influencer partnerships

Our Technology - Merchant Solutions & Consumer Analytics

“Chinese technology ecosystem is different!”

We are building technological solutions to solve our merchant clients’ issues when managing a different technology infrastructure of the Chinese market. We also want to improve the ability in understanding the Chinese consumer rapidly changing preferences to engage and serve their needs. We are designing tech-enabled solutions to enhance sales and operational efficiency.

  • Multi-Chinese Platform Sales & Operations Merchant Solution
  • Integrated Programmatic Advertising Platfrom
  • Data & Chinese Consumer Sentiment Analytics

Our Industry Focus

Chinese Outbound Tourism

Hospitality / F&B / Travel Retail

Financial Services
China-inbound Ecommerce
Aesthetics & Medical Services
Fashion & Luxury
Real Estate